If you’re working in a corporate environment and looking to get out or go up, the reason you may be stuck is because you don’t have a personal career brand.
In my own career, I’ve been able to pivot from politics to tech and essentially doubly my income with no previous experience in my new industry. How was I able to do it?
Branding.
For the last few years, I have worked on my digital presence so that the right opportunities can find me. The reason branding helps your career is because it forces you to communicate the value you bring and have some sort of vision of the future you.
If you have no idea who you are in your career, where you want to go or the value you bring; working on your brand can help you better communicate your wins.
There are a few steps to the branding process, but one baby step you can take today is to launch, update or actually start using your LinkedIn profile.
Don’t wait until you’re miserable in your job to figure this out. By that time, it may be too late.
There’s no need to overload you with LinkedIn resources. Because the only thing you need to know is this: focus your LinkedIn profile on the career you want.
Find a job you want and use the same keywords. Find the aspects of your current experience that apply to the new role you want and only mention those things. See your profile from the perspective of a recruiter looking at your profile to see if you have the experience to match the role they are looking to fill.
Start there and you’re on your way to building a personal career brand. Want to go further? Here are some resources:
LinkedIn Resources
12 New Ways to Promote Your Personal Brand on LinkedIn
Learn the strategies some of the most successful professionals use to stand out on LinkedIn:
Branding Resources
The Step-by-Step Guide to Creating a Successful Personal Brand
With this easy, step-by-step guide to personal branding we’ll walk through the why and the how of personal branding.
Helpful Courses
Having trouble communicating your unique value? Learn how to create a LinkedIn profile that brings your personal career story to life, whether you’re just starting out, seeking to advance, or making a career change.
Personal Branding on Social Media
Craft a strong, authentic personal brand that’s consistent across multiple social media platforms. In this course, you’ll learn how to create a profile that’s tailored to your ideal customer, craft compelling content, and target your audience on top social media platforms.
Working on a side business or launching a startup? Here’s how to unlock the power of social media to help your company grow and build a strong personal brand as an executive.
Writing to Be Heard On LinkedIn
Regularly posting to LinkedIn can help you to develop a following, demonstrate expertise in your field, and connect with new opportunities. Daniel Roth, executive editor at LinkedIn executive editor Daniel Roth breaks down how to write great posts and offers tips for amplifying your reach on LinkedIn.
