Terrarium Takeover: How Millennials Are Looking to Reconnect With Nature
When Anna Kunnirickal wakes up in the morning, the first things she does is tend to her plants.
“Plants are healing,” says Kunnirickal. “There’s just something soothing about touching cold dirt so early in the day.”
Anna began her plant arranging hobby when a friend introduced her to closed terrariums. She quickly fell in love with the idea of creating plant habitats in unconventional receptacles. Born and raised in Washington, D.C., the 24-year-old plant arrangement designer is one of the many young people in the District who are on a mission to embrace and incorporate green spaces in their work and living environments.
“It’s only natural that millenials are looking for something to nurture.,” she says. “Every person can benefit from seeing something live and thrive.”
D.C.’s Little Leaf & Urban Jungle
In September 2017, Anna began working at local plant shop Urban Jungle to share her thriving love of plants with a larger community.
Urban Jungle owner Cody Alexander started the shop on the bottom floor of his 8th street row house and says that he’s seen a sizeable increase in foot traffic and word of mouth promotion in the two and a half years since Urban Jungle’s inception.
A Growing Community of Plant Lovers
Cody, who has lived in the District for 17 years, says succulents and cacti are among the most popular plants especially amongst first-time plant owners which mirrors what Anna has seen as an arranger who mainly works with hardy, versatile succulents. Both Anna and Cody are glad that more people are starting to define themselves as plant lovers or “plant moms”. They described the D.C. plant community as an accessible one that is open to anyone who is willing to learn.
Another local plant shop, Little Leaf, opened in the Logan Circle neighborhood in December 2017 and has also benefited from young, enthusiastic plant lovers. Nicole Laemers, the shop’s director of experience and visual merchandising, views millennials’ newfound love of plants as an attempt to reconnect with nature, particularly when living in very urban environments.
“People are super into growing their home jungles, and we specialize in plants that thrive in city spaces,” says Nicole, “Another trend is that people are having children later, if at all, and looking for something low maintenance to love and care for.”
Vladan Nikolic is a shop associate and plant specialist at Little Leaf. He moved to D.C. from Serbia in March 2017 and joined the Little Leaf team a few months later, bringing with him over a decade worth of plant care expertise. He frequently showcases his favorite plants on Instagram (his favorites are venus fly traps) and owns over 70 plants in his office to relieve stress and purify the air.
“I love being connected to nature,” says Vladan, “Whenever I come to my office, just looking at my plants brightens up my day and makes all the upcoming challenges of the day easier.
While Vladan encourages customers to embrace the many benefits of plant ownership, he reminds them that as living beings, plants can’t always be perfect.